Working with UTM Tags

How UTM tags work on the platform

UTM tags help track traffic sources and measure the effectiveness of marketing campaigns. On the MyOwnConference platform, you can pass UTM tags in public entry links for both permanent webinar rooms and scheduled webinars.



These tags stay with the user throughout the session and can be used for further analysis on your website or in a CRM system.

Passing UTM tags to the exit page

After the webinar ends, participants can be redirected to an exit page. The link to this page is set in the webinar room settings under the general settings tab.



UTM tags from the entry link are automatically added to this exit page, allowing you to analyze user behavior even after the webinar is over. However, if the exit link already contains its own UTM tags, the UTM tags from the entry link will be ignored.

Passing UTM tags in confirmation and unsubscribe links

To track participant behavior, the platform provides special links in webinar invitation buttons. These links allow you to record user actions when confirming participation, declining the webinar, or unsubscribing from future invitations. By passing UTM tags in these links, you can analyze which channels bring in the most engaged audience.

The platform includes the following confirmation links

"I will attend" – redirects the user to the confirmation page when they accept the webinar invitation.
"Maybe next time" – directs the user to the decline page when they choose not to attend.
"Unsubscribe" – takes the user to the page where they can completely opt out of receiving future webinar invitations.



Please note: These links use only the UTM parameters you specify here. UTM parameters from the landing page are not considered, as the webinar has not yet been created at the time of sending the emails.

UTM tags in CTA buttons and banners

The platform also allows you to set up CTA buttons and banners within the webinar room to direct participants to external websites or landing pages. These links automatically inherit UTM tags from the entry link, enabling a detailed analysis of user interactions with your content during the webinar.

How does it work?

If the host sets a CTA link without UTM tags, the system automatically adds the UTM tags from the user's entry link.
If the CTA link already contains UTM tags, those will be used instead of the entry UTM tags.

This helps track the effectiveness of CTA elements and determine which buttons or banners generate the most audience engagement.

Best practices for using UTM tags

Use unique UTM tags for different CTA buttons to identify which elements perform best.
Test different wording and designs to analyze which banners or buttons receive more clicks.
Compare the effectiveness of entry and exit UTM tags to evaluate how the webinar influences conversions.

Practical recommendations

Proper use of UTM tags allows you to track traffic sources and analyze the effectiveness of every stage of user interaction—from the first click to exiting the webinar. To ensure accurate and useful data, follow these key rules.

How to avoid mistakes?

Use UTM tags consistently – if you need to track the entire user journey, use the same tags at all stages (entry, confirmation, exit page, CTA).
Verify link accuracy – before using links, make sure UTM parameters are correctly passed and stored.
Analyze data carefully – keep in mind that in some cases, UTM tags from confirmation links may differ from the original entry tags.
Automate UTM tag insertion – this helps avoid errors and simplifies data analysis.
Use UTM tags in reports – analyze traffic sources, campaign effectiveness, and user interactions with the platform.

By following these recommendations, you will be able to track webinar participant behavior more accurately, improve analytics, and enhance the effectiveness of your marketing campaigns on our platform.

Updated on: 09/03/2025